The Quest Is Over - Google Local Pages Is The Solution

The Quest Is Over - Google Local Pages Is The Solution

A significant change occurred in the later part of 2010 in how Google addresses local searches.

For decades it had seen that one in five of the lookups people did on their Google search were locally oriented. While people required specific info on a huge number of different topics, a big minority were seeking local information, often in the form of locating their local butcher, baker and candlestick makers.

Google has long been testing its mapping features and Gps system along with its superior access to the universe of data online. Today, Google can identify the physical location of your PC when you do a search. It also knows the physical locations of all the businesses in its data base. Subsequently, it may plot their relative proximity to you when you (or a potential customer) browse.

Google has made its way into the behemoth it is by stressing one specific goal: providing the searcher with the most appropriate information possible in response to their search. Google Local Places is just one more major step they have taken to dominate the search market, by giving its users the appropriate information they need.

This has been an evolving functionality. Until lately, if somebody searched for a "chiropractor" on Google, or any other search engines, they would get millions of possible results. The first page of results might display a national chiropractor institute, or perhaps individual firms in New York or Los Angeles. Rarely would the searcher view a result from their immediate area. This caused the individual browsing to change their search to something like, "chiropractor, Minneapolis." When they did that, the results were far better. Websites would be listed which included both terms, and therefore more relevant to the Minneapolitan who was trying to find a chiropractor.

The entire industry had popped up called Search Engine Optimization or "SEO" to help organizations win the battle to appear on that first page of Google results. I as well as other SEO experts advised businesses to get their web sites to show up for local terms using, 'long tail geographical keywords.' This is why I named my consulting business, Minneapolis Internet Marketing Consultant and chose a url for my web site of MinneapolisInternetMarketingConsultant dot com.

It did wonders for me and also for many organisations. Now those of us in the industry know a number of additional steps that a business can take to get their web site ranked at the top of the search engine results. These fit in two general groups, on page and off page factors. These still matter when a business chooses to get itself or a product range rated in the organic results on Google and the other search engines. (Organic results are the natural search engine results that Google finds for any given search as opposed to the paid ads.)

They remain particularly relevant to non local businesses, national brands, etc which cannot benefit from the local internet search gambit discussed here. These are beyond the scope of this report. Generally, local businesses could get on the first page of Google results simply by paying attention to the details I will be outlining in the coming pages. They still remain powerful and important in highly competitive fields and markets. For the majority of "main street businesses, mastering Google local places will be sufficient to help you get the lion's share of the available visibility in your industry.

Now the question is how to get on Google maps. That's another story in this continuing series.

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