The False Step - Don't Let Yesterdays Failure Lead To Tomorrows

The False Step - Don't Let Yesterdays Failure Lead To Tomorrows - Learn How To Get On Google Maps

Now whatever form of advertising you do to bring in new customers, there is hands down one method that is plainly the least beneficial. That's advertising that practically never gets seen.

Computer systems became a major productivity tool in the 1980's long just before the "Internet" or "World Wide Web" manifested itself during the late 1990's. The internet opened with a flourish that eventually blew up as the dot com bubble. Now not really everything was awful about that particular experience. But essentially the most common results for tens of thousands of small companies was a flock of internet sites that few or no one ever saw. (Except maybe your mama and you when you spent some time to try to find it.)

I've often called these types of small business web sites as electronic brochures as valuable as a "billboard in a pasture that only the cows look at." As of 2010, around half of all small businesses in the US had internet sites for their own businesses, and the other 50% steadfastly refused to take action. It's sad for me personally to say so, but in many respects the people who choose not to play the internet game may have won on their bet.

Whether they paid lots of money to a fancy web designer, or got by on the cheap by hiring the son or nephew the issue was the same. It was one thing to have an online site and another one completely to have one that was basically worth beans from a marketing point of view.

Now there were a lot of things wrong about many of these websites that goes well beyond the purposes of this article. I detailed most of them in an e-book I wrote many years ago called, "Why Most Small Business Web Sites Stink!" But the significant point for our discussion today is that these sites typically were hard to find by customers searching for a provider to meet their needs. For this reason, they were mainly useless, from a strictly marketing perspective.

Now if your potential customer already knew your business name, or the address of your internet site, they could find you. They could perhaps check your hours, telephone number or address, which was not all bad. But if they were actually looking to purchase a left handed pipe wrench that you sold, the odds were not so good. The net result is that many businesses did not draw in lots of new customers because of their internet site. They needed to drive visitors to their internet websites by other forms of advertising before they could provide any real benefit.

I mention all this because, Times Have Changed. Sadly, a lot of local businesses having been once burned and/or disheartened about the value of the web are now slow to pick up on the new facts. The new reality is that small business people need to learn how to get on Google maps.

When people search for a vendor to meet their requirements these days they do it on the internet or on their cellphones. Google will show a map with around seven local companies they think can fill that need. If you want those customers you need to know how to get on Google maps to be seen when people search.

The best part about it is that it's free of charge. The easiest way to learn how to get on Google maps is to perform a search on Google for just that term.

Marketing And Publicity Campaigns Are Able To Gain From Market Exploration
When I first became involved in merchandising and advertising, everything we did was based upon wit and style. Basically, the goal was to come up with the catchiest, most contagious slogans that we could. Everything else was secondary.

Customer Relationship Marketing - A More Complex And Critical Skill Than You Imagine
As a professional in customer relationship merchandising, I can tell you that it is much more difficult than most people think. Customer merchandising, in most people's evaluations, is a pretty simple matter.

Athletic Marketing Is At This Point A More Robust Business Than The Matches Themselves
Growing up in New York, I never thought about merchandising in sports. Everyone there was either a Yankees fan or a Mets fan. You always loved one and disliked the other, and so did your entire family.

If You Have Ever Considered Opening Your Own Shop, You Need To Learn A Little Bit About Web Marketing
Have you ever considered starting your own business? Perhaps you've always wanted a chain of hotels, or a chance to open your very own restaurant. Perhaps that coffee shop idea you had back in the 80s wasn't such a bad concept after all.

The Ideals Of Marketing - Not Always The Exact Same As The Ideas Of Publicity
I felt that I knew the principles of advertising pretty well, but I knew that my lack of education in the field was holding me back. Basically, even though I was highly educated, I did not have any background in the principles of merchandising.

Smart Solutions That Reply To The Question, How To Get On Google Maps
Getting listed on the first page of Google is a great way to drive new customers to your business. Here's how to get on Google maps and do that.

The Growing Technique Of Green Marketing
It is not enough to claim that a company is 'green.' It is important that one is able to prove this claim. Consumers may feel skeptical about any company or product claiming to be 'green.'

The Quest Is Over - Google Local Pages Is The Solution
Google Local Places is just one more major step they have taken to dominate the search market, by giving its users the relevant information they want.

Why Every Person Is Talking About Green Marketing
Green marketing is getting a lot of attention these days. This shouldn't come as a surprise considering the boom in the health industry and the people's growing concern about environmental issues like climate change and global warming.

International Marketing And Best Ways To Get Observed
Venturing into international marketing is not an option that you need to decide on whether or not you are joining. If you want your business to succeed, going global is unavoidable.

Getting On The Google Map Is Definitely Essential At Present For Local Based Businesses
A significant change occurred in late 2010 in how Google handles local searches. This is an important change and if you are a local business you want to learn how to get on Google maps as soon as possible.

Niche Marketing Tactics That You Really Cannot Do Without
Beginning online marketers often make the mistake of skipping out on the niche marketing strategies that will not only attract more people to their side, but also convince a bigger chunk of their market to avail of their offers.

Related Articles

Blogroll

Credit Counseling