Merchandising Campaigns - Specificity Is The Key To Marketing Triumph

Merchandising Campaigns - Specificity Is The Key To Marketing Triumph

I have always felt that marketing promotions were broadly applied but not very well thought out. Promotional campaigns in some ways is a pretty decent plan for a wide array of things. You can hand out pens, calculators, or other little trinkets with your brand name on it. This is a means to spend little money on an advertising campaign this will generate some degree of name awareness. The question of how effective these merchandising merchandising campaigns are is open, though. If I open my pen drawer, I will see dozens of merchandising pencils and pens in there, but I couldn't name a solitary brand offhand. Unless you sell something like stationary which people associate with pencils, these type of promotional giveaways are nothing but a waste of money.

In my humble opinion - and I always tell my customers this - niche marketing promotions should only be done for special purposes. Guerrilla merchandising can work wonderfully depending on what sort of product you sell, but the niche marketing campaign must be carefully tailored. Just going out in to a public square and holding a contest or giving away a product will not generate any business for you at all. You have to think strategically.

One of my favorite places to do niche marketing promotions is at nightclubs and bars. When people are drinking, they will do what they can to win whatever. Whether you're giving away shot glasses, food, drink mixers, or just T-shirts, people will get focused on your merchandising promotion. If they get to come home with a memento of their night, they will forever associate it with the fun of going out drinking with friends. This is what money-making merchandising promotions try and do - create those varieties of positive associations around your product or brand name.

Hot summer afternoons are also a good time for merchandising promotions. If you are willing to spend a few thousand dollars giving away free drinks in a crowded public thoroughfare, people will absolutely love you. Even if you are giving out something that doesn't strictly go along with the weather - such as a salty snack - people will still be grateful as long as they get some water with it. If you can catch people at an unguarded moment, you can achieve their brand loyalty before they even know what hit them. That's what rewarding merchandising campaigns are all about. Leave the brand-name pens at home!

If You Have Ever Considered Opening Your Own Shop, You Need To Learn A Little Bit About Web Marketing
Have you ever considered starting your own business? Perhaps you've always wanted a chain of hotels, or a chance to open your very own restaurant. Perhaps that coffee shop idea you had back in the 80s wasn't such a bad concept after all.

Athletic Marketing Is At This Point A More Robust Business Than The Matches Themselves
Growing up in New York, I never thought about merchandising in sports. Everyone there was either a Yankees fan or a Mets fan. You always loved one and disliked the other, and so did your entire family.

Simply Let The Almighty Assist And Even Guard Your Current Christian Business By Using Biblical Standards
Any Christian business must run on the principles of both Christianity and marketing. Any serious examination of marketing and Christian principles of belief and behavior leads us to the conclusion that a Christian business is harder to promote than a secular one.

Marketing And Publicity Campaigns Are Able To Gain From Market Exploration
When I first became involved in merchandising and advertising, everything we did was based upon wit and style. Basically, the goal was to come up with the catchiest, most contagious slogans that we could. Everything else was secondary.

Smart Solutions That Reply To The Question, How To Get On Google Maps
Getting listed on the first page of Google is a great way to drive new customers to your business. Here's how to get on Google maps and do that.

Learning How To Get On Google Maps Has Replaced The Yellow Pages
Instead of the yellow pages, people go to their computer or their cell phones and search for what ever they need online.

The Quest Is Over - Google Local Pages Is The Solution
Google Local Places is just one more major step they have taken to dominate the search market, by giving its users the relevant information they want.

Related Articles

Blogroll